Link Building Case Study: How A Packing and Moving Services Transformed Its Online Visibility

When it comes to the moving industry, online visibility can make or break a business A trusted name in packing and moving services in Canada found itself struggling to rank in search engine results. Here’s how a focused SEO strategy transformed their rankings, traffic, and lead generation.

About the Company

The company is a well-established Packers and Movers business based in Canada that specializes in providing top-notch moving and packing services. With a strong local presence and a comprehensive range of offerings, they aim to be the go-to choice for customers in Ottawa and surrounding areas. Their website serves as a key touchpoint for attracting potential customers and generating leads.

The Challenge

Despite its solid reputation and quality services, the company faced significant challenges in digital visibility. Key issues included:

• Poor rankings for high-competition keywords like “moving companies Ottawa” and “movers Ottawa.”
• Limited traffic from organic search, impacting lead generation.
• A lack of referring domains and authoritative backlinks, which hindered the site’s overall SEO strength.
• Minimal presence in search engine features like snippets and rich results.

The company needed a targeted SEO strategy to improve rankings, drive traffic, and boost overall business performance.

Our Approach/Action Plan

To address these challenges, we implemented a focused SEO strategy centered on backlinks through Webrings (Niche Blogs) and Booster Links. Here’s how we approached the solution:

1. Backlinks on Webrings (Niche Blogs)

We identified and leveraged niche blogs and Webrings relevant to the moving industry to build high-quality backlinks:

• Collaborated with blogs focused on relocation, home improvement, and lifestyle to create content linking back to their website.
• Ensured links were naturally placed within informative, high-value content to improve relevance and authority.

2. Booster Links Strategy

To further enhance domain authority and rankings, we:

• Deployed Booster Links targeting high-traffic, competitive keywords.
• Focused on authoritative websites within the moving and logistics sectors to build credibility and trust with search engines.

3. Monitoring and Optimization

• Regularly tracked the performance of backlinks using advanced tools.
• Removed or disavowed low-quality links to maintain a healthy backlink profile.

How KonKer’s SEO Warriors Helped

KonKer’s SEO warriors played a pivotal role in transforming the company’s online presence. Here’s how they contributed to the success:

• Strategic Outreach: Identified and secured backlinks from high-authority niche blogs and relevant websites.
• Custom Solutions: Designed tailored strategies to address the company’s unique SEO challenges, ensuring consistent growth in referring domains and backlinks.
• Performance Tracking: Provided detailed reports and insights to monitor backlink quality and keyword ranking improvements.

With KonKer’s SEO warrior’s expertise in white-hat SEO and innovative approaches, this Canadian company achieved outstanding results, reinforcing the power of a data-driven SEO strategy.

The Results

The implemented strategies led to remarkable outcomes, as demonstrated by the data below:

1. Keyword Rankings

We observed significant improvements in rankings for high-value keywords:

• “moving companies Ottawa” improved by 47 positions, now ranking at 40.
• “best movers in Ottawa” improved by 10 positions, now ranking at 26.
• “packing services Ottawa” climbed by 4 positions to 32.

2. Organic Keyword Performance

The number of keywords ranking in Google SERPs grew steadily:

• Keywords in the Top 3 and 4-10 positions showed consistent growth.
• SERP features like rich snippets were captured, further enhancing visibility.

3. Referring Domains

Our link-building efforts through niche blogs and Booster Links resulted in a sharp increase in referring domains:

• From negligible numbers in 2021, referring domains peaked at 200+ in 2024, boosting the website’s authority.
• The slight dip toward 2025 reflects natural link attrition, which we continue to address through ongoing campaigns.

4. Backlinks

The website’s backlinks grew exponentially, peaking at 1.2K links in mid-2024. This directly contributed to increased rankings and organic traffic.

Conclusion

By focusing on a tailored backlink strategy through Webrings and Booster Links, the client experienced a significant transformation in its online visibility. Key achievements include:

• Improved rankings for competitive keywords.
• Growth in organic traffic, resulting in higher lead generation.
• A strong backlink profile that enhanced the website’s authority.

This case study highlights the effectiveness of leveraging niche blogs and targeted links to overcome visibility challenges. The client continues to benefit from ongoing optimizations, ensuring sustained results in the competitive moving industry.